Introduction: What is SEO and Why is it Important?
SEO is the process of optimizing a website with the goal of improving its search engine ranking in organic (unpaid) search results.
This section will explain why SEO is important for businesses and what you can do to optimize your site for better rankings but first let’s see some key importances of SEO:
- free organic traffic once you start ranking
- little to no effort once you start ranking
- more visibility for your business
- more conversions and sales
- stronger brand name
- more trust and authority
The 5 Most Used SEO Tools/Plugins Currently [Latest SEO Tools]
There are many SEO tools out there that seek to solve specific problems; so before searching or using any, you may want to ask yourself what problem you have and then determine which is best to solve the issue.
Some tools market themselves as being all-round tools, but this assertion should be taken with care because the proof should always be in the pudding.
The 5 most used SEO tools currently are:
- Yoast
A WordPress plugin that helps you optimize your site for search engines.
- SEMrush
A powerful keyword research and analysis tool for SEO.
- Google Analytics
A free web analytics service that provides information about the traffic to your website and its sources.
- Google Search Console
Google Search Console is a free service from Google that provides a great deal of insight into the behavior of your site. With the information you gather though this tool, you can better optimize your site for search engines and make it easier for web crawlers to find and index your content.
- Ahrefs
An SEO platform with everything from link monitoring to keyword research and competitor analysis.
Top 10 Best SEO Tools for SEOs and Digital Marketers
SEO is a highly competitive field and it takes a lot of time and effort to stay on top of the game. That is why so many digital marketers use SEO tools to get the job done.
In this list, we will be looking at 10 of the best SEO tools for digital marketers that can help them with their SEO efforts.
#10. MOZ PRO
Moz Pro is a powerful SEO tool that helps marketers and digital agencies to analyze their website’s performance. It also offers insights into the competition and helps them to generate content ideas for their clients.
The tool also features an API that allows users to integrate MOZ PRO into any CMS or CRM system so they can be alerted when keywords change positions in SERPs.
In addition to this, MOZ PRO has an Alerts feature which can be used by individuals or teams to get notifications on-demand whenever there’s a significant change in Google search results for any keyword or group of keywords.
FEATURES
Tracks Google My Business / Google Business Profile activity
Automatically distributes & syncs location data with top directories & aggregators in US, UK, & CAN
Alerts of new, location-based customer reviews for quick response
Alerts of new, location-based customer reviews for quick
Alerts of new, location-based customer reviews for quick response
Allows for location-based social posting
Tracks weekly keyword rankings, mobile vs. desktop
Shows position in Local Pack on mobile vs. desktop
Keyword research tools
Link research tools
Competitive research tools
Technical SEO site crawl tools
On-page SEO analysis tools
Tracks SERP features
Shows local SERP competitors
Custom report builder
Google Data Studio integration
CSV exports
Custom report builder
Includes image of actual SERPs
Tracks in every language served by Google globally
Tracks unlimited sites & competitors
Tracks hyper-local ranking positions
Complimentary API access
Pricing
#9. SEMrush
This tool provides you with all the information you need about your competitors’ search engine optimization (SEO) efforts. It also features a free keyword research tool that can be used to find profitable keywords for any website or blog post.
FEATURES
Keyword Research
On-Page SEO
Competitor Analysis
Content Marketing
Local SEO
Rank Tracking
Social Media Management
Link Building
Competitor SEO Analysis
Content Creation & Distribution
Content Optimization
Content Marketing Analytics
Market Analysis
Paid Advertising
Competitor PR Monitoring
PPC Keyword Research
Website Monetization
PRICING
#8. Ahrefs
This tool allows you to spy on your competition and see what they are doing to rank higher in Google’s search results pages (SERPs). You can also use it to find out which keywords are bringing them traffic, what social media channels they are using, and how they rank in different countries across the
FEATURES
Site Explorer
Ahrefs API
Site Audit
Rank Tracker
Content Explorer
Alerts
Ahrefs Rank
Batch Analysis
Link Intersect
SEO Toolbar
WordPress Plugin
Pricing
#7. Screaming Frog SEO Spider Toolset
Screaming Frog SEO Spider Toolset is a great tool for anyone who wants to get an overview of the site’s SEO, what the site’s indexing status is, and how many pages are indexed. With the free trial, you can crawl an entire website in minutes and it will provide you with all sorts of information about your website’s on-page optimization.
The Pro edition of screaming frog offers much more features and options.
FEATURES
Find Broken Links, Errors & Redirects
Free Technical Support
Review Meta Robots & Directives
Audit hreflang Attributes
Discover Exact Duplicate Pages
Generate XML Sitemaps
Site Visualisations
Save Crawls & Re-Upload
JavaScript Rendering
Crawl Comparison
Near Duplicate Content
Custom robots.txt
AMP Crawling & Validation
Structured Data & Validation
Spelling & Grammar Checks
Custom Source Code Search
Custom Extraction
Google Analytics Integration
Search Console Integration
PageSpeed Insights Integration
Link Metrics Integration
Forms Based Authentication
Store & View Raw & Rendered HTML
Data Studio Crawl Report
#6. Yoast Plugin
Yoast’s plugin provides many features to help you improve your site’s SEO. It helps you write better content, select the right keywords, and analyze the technical aspects of your site.
It also gives you feedback on how well your page is optimized for Google search results and provides tips to improve your WordPress SEO. Yoast SEO Plugin is one of the most popular plugins in our industry, with over 20 million downloads according to their website.
FEATURES
SEO Analysis
XML Sitemaps
Inclusive Language Analysis
Cornerstone Content
Text Link Counter
Insights
Link Suggestions
IndexNow
#5. BuzzSumo Content Marketing Software
BuzzSumo is a content marketing software that has been designed to help businesses discover the most popular content on any given topic. It also helps content marketers and marketers find out who is sharing their content, what they are saying about it, and who they are sharing it with.
BuzzSumo is a great tool for finding influencers and building relationships with them. It also makes it easier to build a list of potential guest contributors for your blog or other content marketing efforts.
FEATURES
Content Idea Generator
Keyword Idea
Popular FAQ
Trending Content Curator
Content Analyzer
YouTube Tool
Facebool Tool
Backlink Finder
Monitoring Tool
Influencer Finder [Twitter, Facebook, TikTok, YouTube]
PRICING
#4. Ubbersuggest
Ubbersuggest is a free tool that allows you to generate content ideas for any given topic. It’s a very simple and intuitive tool that can be used by anyone.
You start by typing in the word or phrase you want to use as the basis for your content. You can also add synonyms, related words, and topics if you want to make it more specific. Once you have typed in your search term, the program automatically generates different ideas for what your content could be about.
The tool is very easy to use and it’s fun too!
FEATURES
SEO Training & Support
Rank Tracking
Site Audit
Keyword Research Tool
Competitive Analysis Tool
Add-Ons
Backlinks Tool
PRICING
#3. Majestic SEO Tool
Majestic SEO Tool is a search engine ranking tool that can be used to get an idea of how a website ranks in the eyes of Google.
It is a free, powerful and easy-to-use tool that can help webmasters and SEO professionals to understand the links pointing to their site, identify link opportunities and uncover link building opportunities.
The Majestic SEO Tool is not only used for understanding how well a website ranks on Google, but it also offers other features like tracking backlinks for the websites one manages, checking domain authority and page authority, checking social media mentions and finding contact information.
FEATURES
Site Explorer
Backlink Tool
Keyword Generator
#2. Google Analytics (FREE)
Google Analytics is a web analytics service that was created in 2005. It provides an interface for analyzing traffic, demographic and other data about the visitors to a website. The service also offers features that can be used to measure and optimize the performance of the website.
Google offers a wide range of analytical tools, such as Google AdWords and Google AdSense, which are services for managing online advertising campaigns. These tools provide information about how visitors interact with websites or applications on various platforms, including desktop computers, mobile devices and tablets.
FEATURES
Online Traffic Tracking
Use Behaviour Tracking
Reporting (Acquisition, Engagement, Monetization)
Conversion & Sales Tracking
#1. Google Search Console
Google Search Console is a free tool offered by Google. It is an analytics package that helps webmasters and SEO specialists to monitor their website’s traffic and search performance.
Google Search Console is one of the most popular tools for monitoring Google rankings and web traffic. It offers a detailed view of how your site performs in search results, which pages are ranking well, what keywords you rank for, and more.
The features of this tool are:
- Discovering new issues with your site
- Monitoring traffic to your site
- Monitoring how people interact with your pages
- Managing the crawl rate of Googlebot on your site
- Checking on changes to URLs or content on your site that might affect crawling or indexing
FEATURES
URL Inspection
Site Performance Tracker
Indexing Coverage
Sitemap Submission
Page Experience
Indexing Coverage
Mobile Usability Tracker
Security Reports
Conclusion: 5 Ways Using The Right SEO Tools Can Help You Rank Higher on Google
With the help of SEO tools, you can stay ahead of your competition and get more visibility on search engines.
SEO tools are essential for small, medium and big business owners who want to rank higher on Google. A lot of these tools are available for free and they can be found easily on the internet. However, some people think that SEO is just a myth and that it’s not necessary to use SEO tools at all, which is a very wrong way of thinking!
In this section, we will discuss 7 ways using the right SEO tools can help you rank higher on Google.
#1 Better Content
Content is king as you must have heard and there is a lot of content out there, so how do you make sure that your content is better than the rest? It all starts with understanding your audience and their needs and this is where SEO tools step in to bridge the gap. SEMrush and BuzzSumo are great for this purpose and using them will help generate amazing content ideas.
#2 Improved On-Page SEO
As you saw in our On-Page SEO guide, no SEO strategy can yield tangible results if it fails to identify and fix On-page issues. Google Search Console and Semrush can greatly help along this line. GSC reports top performing keywords and pages, which can help you know where to place your focus
#3 Improved Off-Page SEO
Google’s latest update dubbed Link Spam Update seeks to go after link building schemes such as buying of backlinks, however, this doesn’t mean you should totally give up on building links to your site, because backlinks still matter a lot in SEO today. Using the right SEO tool can greatly improve your backlink profile.
#4 Better Technical SEO Score
A simple site audit using Ahref for instance will show all technical issues on a website, making it easy to solve, because you can’t fix what you don’t know.
#5 Increased Revenue
Fixing content and SEO issues are the key to increased search traffic and eventually sales and revenue, thus using the right SEO tools can go a long way along this line.
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