Introduction: What is SEO and Why is it Important?

SEO is the process of optimizing a website with the goal of improving its search engine ranking in organic (unpaid) search results.

This section will explain why SEO is important for businesses and what you can do to optimize your site for better rankings but first let’s see some key importances of SEO:

The 5 Most Used SEO Tools/Plugins Currently [Latest SEO Tools]

There are many SEO tools out there that seek to solve specific problems; so before searching or using any, you may want to ask yourself what problem you have and then determine which is best to solve the issue.

Some tools market themselves as being all-round tools, but this assertion should be taken with care because the proof should always be in the pudding.

The 5 most used SEO tools currently are:

    1. Yoast

A WordPress plugin that helps you optimize your site for search engines.

    1. SEMrush

A powerful keyword research and analysis tool for SEO.

    1. Google Analytics

A free web analytics service that provides information about the traffic to your website and its sources.

    1. Google Search Console

Google Search Console is a free service from Google that provides a great deal of insight into the behavior of your site. With the information you gather though this tool, you can better optimize your site for search engines and make it easier for web crawlers to find and index your content.

  1. Ahrefs

An SEO platform with everything from link monitoring to keyword research and competitor analysis.

Top 10 Best SEO Tools for SEOs and Digital Marketers

SEO is a highly competitive field and it takes a lot of time and effort to stay on top of the game. That is why so many digital marketers use SEO tools to get the job done.

In this list, we will be looking at 10 of the best SEO tools for digital marketers that can help them with their SEO efforts.

#10. MOZ PRO

Moz Pro is a powerful SEO tool that helps marketers and digital agencies to analyze their website’s performance. It also offers insights into the competition and helps them to generate content ideas for their clients.

The tool also features an API that allows users to integrate MOZ PRO into any CMS or CRM system so they can be alerted when keywords change positions in SERPs.

In addition to this, MOZ PRO has an Alerts feature which can be used by individuals or teams to get notifications on-demand whenever there’s a significant change in Google search results for any keyword or group of keywords.


Tracks Google My Business / Google Business Profile activity

Automatically distributes & syncs location data with top directories & aggregators in US, UK, & CAN

Alerts of new, location-based customer reviews for quick response

Alerts of new, location-based customer reviews for quick

Alerts of new, location-based customer reviews for quick response

Allows for location-based social posting

Tracks weekly keyword rankings, mobile vs. desktop

Shows position in Local Pack on mobile vs. desktop

Keyword research tools

Link research tools

Competitive research tools

Technical SEO site crawl tools

On-page SEO analysis tools

Tracks SERP features

Shows local SERP competitors

Custom report builder

Google Data Studio integration

CSV exports

Custom report builder

Includes image of actual SERPs

Tracks in every language served by Google globally

Tracks unlimited sites & competitors

Tracks hyper-local ranking positions

Complimentary API access


MOZ Pricing
MOZ PRO Pricing - SEO Tools

#9. SEMrush

This tool provides you with all the information you need about your competitors’ search engine optimization (SEO) efforts. It also features a free keyword research tool that can be used to find profitable keywords for any website or blog post.


Keyword Research

On-Page SEO

Competitor Analysis

Content Marketing

Local SEO

Rank Tracking

Social Media Management

Link Building

Competitor SEO Analysis

Content Creation & Distribution

Content Optimization

Content Marketing Analytics

Market Analysis

Paid Advertising

Competitor PR Monitoring

PPC Keyword Research

Website Monetization


SEMrush pricing
SEMrush SEO Tool
SEO Tools
SEMrush SEO Tools
SEMrush SEO Tools - Latest SEO Tools

#8. Ahrefs

This tool allows you to spy on your competition and see what they are doing to rank higher in Google’s search results pages (SERPs). You can also use it to find out which keywords are bringing them traffic, what social media channels they are using, and how they rank in different countries across the


Site Explorer

Ahrefs API

Site Audit

Rank Tracker

Content Explorer


Ahrefs Rank

Batch Analysis

Link Intersect

SEO Toolbar

WordPress Plugin


Ahref - SEO Tools
Ahrefs SEO tool

#7. Screaming Frog SEO Spider Toolset

Screaming Frog SEO Spider Toolset is a great tool for anyone who wants to get an overview of the site’s SEO, what the site’s indexing status is, and how many pages are indexed. With the free trial, you can crawl an entire website in minutes and it will provide you with all sorts of information about your website’s on-page optimization.

The Pro edition of screaming frog offers much more features and options.


Find Broken Links, Errors & Redirects

Free Technical Support

Review Meta Robots & Directives

Audit hreflang Attributes

Discover Exact Duplicate Pages

Generate XML Sitemaps

Site Visualisations

Save Crawls & Re-Upload

JavaScript Rendering

Crawl Comparison

Near Duplicate Content

Custom robots.txt

AMP Crawling & Validation

Structured Data & Validation

Spelling & Grammar Checks

Custom Source Code Search

Custom Extraction

Google Analytics Integration

Search Console Integration

PageSpeed Insights Integration

Link Metrics Integration

Forms Based Authentication

Store & View Raw & Rendered HTML

Data Studio Crawl Report

screaming frog pricing - seo tools

#6. Yoast Plugin

Yoast’s plugin provides many features to help you improve your site’s SEO. It helps you write better content, select the right keywords, and analyze the technical aspects of your site.

It also gives you feedback on how well your page is optimized for Google search results and provides tips to improve your WordPress SEO. Yoast SEO Plugin is one of the most popular plugins in our industry, with over 20 million downloads according to their website.


SEO Analysis

XML Sitemaps

Inclusive Language Analysis

Cornerstone Content

Text Link Counter


Link Suggestions


yoast premium - latest seo tools

#5. BuzzSumo Content Marketing Software

BuzzSumo is a content marketing software that has been designed to help businesses discover the most popular content on any given topic. It also helps content marketers and marketers find out who is sharing their content, what they are saying about it, and who they are sharing it with.

BuzzSumo is a great tool for finding influencers and building relationships with them. It also makes it easier to build a list of potential guest contributors for your blog or other content marketing efforts.


Content Idea Generator

Keyword Idea

Popular FAQ

Trending Content Curator

Content Analyzer

YouTube Tool

Facebool Tool

Backlink Finder

Monitoring Tool

Influencer Finder [Twitter, Facebook, TikTok, YouTube]


buzzsumo seo tool
buzzsumo - latest seo tool

#4. Ubbersuggest

Ubbersuggest is a free tool that allows you to generate content ideas for any given topic. It’s a very simple and intuitive tool that can be used by anyone.

You start by typing in the word or phrase you want to use as the basis for your content. You can also add synonyms, related words, and topics if you want to make it more specific. Once you have typed in your search term, the program automatically generates different ideas for what your content could be about.

The tool is very easy to use and it’s fun too!


SEO Training & Support

Rank Tracking

Site Audit

Keyword Research Tool

Competitive Analysis Tool


Backlinks Tool


Ubbersuggest pricing - latest seo tools
ubbersuggest seo tool
ubbersuggest - neil patel

#3. Majestic SEO Tool

Majestic SEO Tool is a search engine ranking tool that can be used to get an idea of how a website ranks in the eyes of Google.

It is a free, powerful and easy-to-use tool that can help webmasters and SEO professionals to understand the links pointing to their site, identify link opportunities and uncover link building opportunities.

The Majestic SEO Tool is not only used for understanding how well a website ranks on Google, but it also offers other features like tracking backlinks for the websites one manages, checking domain authority and page authority, checking social media mentions and finding contact information.


Site Explorer

Backlink Tool

Keyword Generator

Majestics - SEO Tool
Majestics - Latest SEO Tools

#2. Google Analytics (FREE)

Google Analytics is a web analytics service that was created in 2005. It provides an interface for analyzing traffic, demographic and other data about the visitors to a website. The service also offers features that can be used to measure and optimize the performance of the website.

Google offers a wide range of analytical tools, such as Google AdWords and Google AdSense, which are services for managing online advertising campaigns. These tools provide information about how visitors interact with websites or applications on various platforms, including desktop computers, mobile devices and tablets.


Online Traffic Tracking

Use Behaviour Tracking

Reporting (Acquisition, Engagement, Monetization)

Conversion & Sales Tracking

#1. Google Search Console

Google Search Console is a free tool offered by Google. It is an analytics package that helps webmasters and SEO specialists to monitor their website’s traffic and search performance.

Google Search Console is one of the most popular tools for monitoring Google rankings and web traffic. It offers a detailed view of how your site performs in search results, which pages are ranking well, what keywords you rank for, and more.

The features of this tool are:

  1. Discovering new issues with your site
  2. Monitoring traffic to your site
  3. Monitoring how people interact with your pages
  4. Managing the crawl rate of Googlebot on your site
  5. Checking on changes to URLs or content on your site that might affect crawling or indexing


URL Inspection

Site Performance Tracker

Indexing Coverage

Sitemap Submission

Page Experience

Indexing Coverage

Mobile Usability Tracker

Security Reports

Conclusion: 5 Ways Using The Right SEO Tools Can Help You Rank Higher on Google

With the help of SEO tools, you can stay ahead of your competition and get more visibility on search engines.

SEO tools are essential for small, medium and big business owners who want to rank higher on Google. A lot of these tools are available for free and they can be found easily on the internet. However, some people think that SEO is just a myth and that it’s not necessary to use SEO tools at all, which is a very wrong way of thinking!

In this section, we will discuss 7 ways using the right SEO tools can help you rank higher on Google.

#1 Better Content

Content is king as you must have heard and there is a lot of content out there, so how do you make sure that your content is better than the rest? It all starts with understanding your audience and their needs and this is where SEO tools step in to bridge the gap. SEMrush and BuzzSumo are great for this purpose and using them will help generate amazing content ideas.

#2 Improved On-Page SEO

As you saw in our On-Page SEO guide, no SEO strategy can yield tangible results if it fails to identify and fix On-page issues. Google Search Console and Semrush can greatly help along this line. GSC reports top performing keywords and pages, which can help you know where to place your focus

SEO Tools

#3 Improved Off-Page SEO

Google’s latest update dubbed Link Spam Update seeks to go after link building schemes such as buying of backlinks, however, this doesn’t mean you should totally give up on building links to your site, because backlinks still matter a lot in SEO today. Using the right SEO tool can greatly improve your backlink profile.

#4 Better Technical SEO Score

A simple site audit using Ahref for instance will show all technical issues on a website, making it easy to solve, because you can’t fix what you don’t know.


#5 Increased Revenue

Fixing content and SEO issues are the key to increased search traffic and eventually sales and revenue, thus using the right SEO tools can go a long way along this line.

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